:root{
  --paper:#F3F0E9;--ink:#111111;--graphite:#292929;--red:#9E1B1B;
  --line:rgba(17,17,17,.16);--line-dark:rgba(243,240,233,.17);
  --pad:clamp(20px,5vw,78px);--header:76px;--max:1640px;--ease:cubic-bezier(.16,1,.3,1);
}
*{box-sizing:border-box}html{scroll-behavior:smooth;background:var(--paper)}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;overflow-x:hidden}body.menu-open{overflow:hidden}a{color:inherit;text-decoration:none}img{display:block;max-width:100%}button,input,select,textarea{font:inherit;color:inherit}em{font-style:normal;color:var(--red)}.dark{background:var(--ink);color:var(--paper)}
.progress{position:fixed;inset:0 0 auto;height:2px;z-index:9999;pointer-events:none}.progress span{display:block;width:0;height:100%;background:var(--red)}
.header{height:var(--header);padding:0 var(--pad);display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:32px;position:fixed;inset:0 0 auto;z-index:500;background:rgba(243,240,233,.9);backdrop-filter:blur(16px);border-bottom:1px solid transparent;transition:.35s}.header.scrolled{border-bottom-color:var(--line)}.logo{width:138px}.logo img{width:100%}.nav{display:flex;gap:28px;font-size:10px;font-weight:900;text-transform:uppercase;letter-spacing:.09em}.nav a{position:relative}.nav a:after{content:"";position:absolute;left:0;right:100%;bottom:-7px;height:2px;background:var(--red);transition:right .35s}.nav a:hover:after,.nav a[aria-current="page"]:after{right:0}.header>.cta{justify-self:end}
.cta{display:inline-flex;align-items:center;justify-content:center;gap:24px;border:1px solid currentColor;padding:14px 21px;border-radius:999px;font-size:10px;font-weight:900;text-transform:uppercase;letter-spacing:.08em;transition:background .3s,color .3s,border-color .3s,transform .3s}.cta:hover{background:var(--red);border-color:var(--red);color:var(--paper)}.cta--compact{padding:11px 17px}.cta--dark{background:var(--ink);color:var(--paper);border-color:var(--ink)}.cta--light{color:var(--paper);border-color:rgba(243,240,233,.55)}
.menu-button{display:none;width:42px;height:42px;background:none;border:0;padding:10px}.menu-button span{display:block;height:2px;background:var(--ink);margin:6px 0;transition:.3s}.mobile-nav{position:fixed;inset:var(--header) 0 0;z-index:490;background:var(--paper);display:flex;flex-direction:column;padding:38px var(--pad);gap:14px;transform:translateY(-110%);opacity:0;visibility:hidden;transition:.5s var(--ease)}.mobile-nav.open{transform:none;opacity:1;visibility:visible}.mobile-nav a{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(38px,11vw,64px);line-height:.96;text-transform:uppercase;border-bottom:1px solid var(--line);padding-bottom:14px}
.section{padding:clamp(80px,9vw,140px) var(--pad)}.section-label{font-size:9px;font-weight:900;letter-spacing:.17em;text-transform:uppercase}.section-label--light{color:var(--paper);opacity:.65}.display{font-family:Impact,"Arial Narrow",sans-serif;text-transform:uppercase;letter-spacing:-.025em;line-height:.88;margin:0;font-size:clamp(50px,6.8vw,108px)}.text-link{display:inline-flex;gap:24px;align-items:center;border-bottom:1px solid currentColor;padding:9px 0;font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:.06em}
/* HOME */
.hero{min-height:100svh;padding:calc(var(--header) + 38px) var(--pad) 30px;display:flex;flex-direction:column;justify-content:space-between;position:relative;overflow:hidden}.hero__eyebrow,.hero__foot{display:flex;justify-content:space-between;gap:24px;font-size:9px;font-weight:800;letter-spacing:.15em;text-transform:uppercase}.hero__stage{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(260px,.65fr);gap:clamp(30px,6vw,90px);align-items:center;min-height:62vh}.hero__title{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(72px,10vw,168px);line-height:.82;letter-spacing:-.035em;text-transform:uppercase;margin:0;max-width:1030px}.hero__lead{font-size:clamp(17px,1.55vw,23px);line-height:1.45;max-width:680px;margin:28px 0 0}.hero__actions{display:flex;align-items:center;gap:28px;margin-top:34px;flex-wrap:wrap}.hero__mark{justify-self:end;width:min(31vw,450px);transform:rotate(2deg)}.hero__mark img{width:100%}
.ticker{background:var(--red);color:var(--paper);overflow:hidden;border-block:1px solid var(--ink)}.ticker__track{display:flex;width:max-content;align-items:center;font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(24px,2.7vw,42px);padding:11px 0;animation:ticker 28s linear infinite;will-change:transform}.ticker__group{display:flex;align-items:center;gap:22px;flex-shrink:0;padding-right:22px}.ticker__track i{font-family:Arial;font-size:.45em;font-style:normal}.ticker__track span{white-space:nowrap}@keyframes ticker{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.identity__grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(48px,8vw,120px);align-items:end;margin-top:34px}.identity__copy{max-width:660px}.identity__copy p{font-size:clamp(16px,1.45vw,21px);line-height:1.58;margin:0 0 18px}.position{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;align-items:stretch;margin-top:clamp(70px,8vw,110px);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.position article{padding:28px 24px;min-height:205px}.position article b{font-family:Impact,"Arial Narrow",sans-serif;color:var(--red);font-size:34px}.position article span{display:block;font-size:10px;font-weight:900;letter-spacing:.12em;margin:20px 0 10px}.position article p{font-size:14px;line-height:1.45;max-width:280px}.position__second{background:var(--ink);color:var(--paper)}.position__arrow{display:grid;place-items:center;font-size:24px;color:var(--red);padding:0 8px}
.capabilities__intro{display:grid;grid-template-columns:1fr .55fr;gap:50px;align-items:end;margin:32px 0 60px}.capabilities__intro p{font-size:18px;line-height:1.5;margin:0;max-width:520px}.caps{border-top:1px solid var(--line-dark)}.cap{display:grid;grid-template-columns:minmax(180px,.65fr) 1fr .55fr;gap:35px;align-items:center;padding:25px 0;border-bottom:1px solid var(--line-dark);transition:.35s}.cap:hover{padding-left:12px}.cap>div{display:flex;align-items:baseline;gap:18px}.cap span{font-size:9px;color:var(--red);font-weight:900}.cap h3{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(38px,4.3vw,68px);line-height:.9;margin:0}.cap p{font-size:14px;line-height:1.55;text-transform:uppercase;letter-spacing:.025em;margin:0}.cap i{font-style:normal;font-size:11px;color:rgba(243,240,233,.62);text-align:right}
.method{border-bottom:1px solid var(--line)}.method__layout{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(55px,9vw,140px);margin-top:35px}.method__intro p{font-size:18px;line-height:1.5}.steps{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}.steps li{display:grid;grid-template-columns:45px .7fr 1fr;gap:18px;align-items:center;padding:20px 0;border-bottom:1px solid var(--line)}.steps span{font-size:9px;font-weight:900;color:var(--red)}.steps strong{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(26px,2.8vw,42px);font-weight:400;text-transform:uppercase}.steps p{margin:0;font-size:14px;line-height:1.45}
.work-teaser__head{display:grid;grid-template-columns:1fr .6fr;gap:50px;align-items:end}.work-teaser__head .section-label{display:block;margin-bottom:28px}.work-teaser__head>p{font-size:17px;line-height:1.5;max-width:520px;margin:0}.work-teaser__card{display:block;margin-top:50px;border:1px solid var(--line);transition:transform .5s var(--ease),border-color .3s}.work-teaser__card:hover{transform:translateY(-6px);border-color:var(--red)}.work-teaser__card-top{display:flex;justify-content:space-between;padding:14px 18px;border-bottom:1px solid var(--line);font-size:9px;letter-spacing:.14em}.work-teaser__card-main{height:clamp(260px,31vw,500px);display:flex;justify-content:space-between;align-items:end;padding:clamp(24px,4vw,55px);overflow:hidden;position:relative}.work-teaser__card-main:before{content:"";position:absolute;width:42%;aspect-ratio:1;background:var(--red);opacity:.08;border-radius:50%;right:8%;top:-12%}.work-teaser__card-main img{width:min(30%,330px);position:relative}.work-teaser__card-main strong{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(58px,10vw,160px);line-height:.8;position:relative}
.contact{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(55px,8vw,120px);align-items:start}.contact h2{margin:30px 0}.contact__copy>p{font-size:16px;line-height:1.55;max-width:540px}.socials{display:flex;flex-direction:column;gap:10px;margin-top:30px;font-size:11px}.form{display:grid;grid-template-columns:1fr 1fr;gap:24px 20px;border-top:1px solid var(--line);padding-top:22px}.form label{display:flex;flex-direction:column;gap:8px;font-size:9px;font-weight:900;text-transform:uppercase;letter-spacing:.11em}.form input,.form select,.form textarea{background:transparent;border:0;border-bottom:1px solid var(--line);border-radius:0;padding:10px 0 12px;outline:0;font-size:15px;text-transform:none;letter-spacing:0;font-weight:400}.form input:focus,.form select:focus,.form textarea:focus{border-bottom-color:var(--red)}.form textarea{resize:vertical}.form .full{grid-column:1/-1}
.footer{padding:44px var(--pad) 24px;display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:end}.footer>img{width:150px}.footer>p{text-align:right;font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(26px,3vw,43px);text-transform:uppercase;margin:0}.footer>div{grid-column:1/-1;display:flex;justify-content:space-between;border-top:1px solid var(--line-dark);padding-top:16px;font-size:9px;letter-spacing:.13em}
/* SHARED PAGE HERO */
.page-hero{padding:calc(var(--header) + 80px) var(--pad) 80px;border-bottom:1px solid var(--line)}.page-hero h1,.portfolio-hero h1,.case-hero h1{font-family:Impact,"Arial Narrow",sans-serif;text-transform:uppercase;letter-spacing:-.035em;line-height:.82;margin:0;font-size:clamp(68px,9vw,145px)}.page-hero__grid{display:grid;grid-template-columns:1.2fr .8fr;gap:60px;align-items:end;margin-top:36px}.page-hero__aside{display:flex;flex-direction:column;align-items:flex-start;gap:25px}.page-hero__aside img{width:min(230px,45%)}.page-hero__aside p{font-size:18px;line-height:1.45;max-width:430px}
/* ABOUT */
.about-origin__grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:clamp(50px,8vw,130px);margin-top:35px}.prose{max-width:780px}.prose p{font-size:clamp(16px,1.45vw,21px);line-height:1.65;margin:0 0 22px}.meaning__grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-dark);margin-top:35px}.meaning article{padding:30px 28px 34px;border-right:1px solid var(--line-dark);min-height:390px}.meaning article:last-child{border-right:0}.meaning article b{font-family:Impact,"Arial Narrow",sans-serif;font-size:42px;color:var(--red)}.meaning article span{display:block;font-size:9px;letter-spacing:.14em;margin:26px 0 10px}.meaning article h3{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(36px,4vw,62px);font-weight:400;margin:0 0 22px;text-transform:uppercase}.meaning article p{font-size:14px;line-height:1.55;max-width:350px}.meaning__second img{width:115px;margin:20px 0}.brand-symbol__grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(50px,9vw,140px);align-items:center;margin-top:35px}.brand-symbol__asset{border:1px solid var(--line);min-height:500px;display:grid;place-items:center}.brand-symbol__asset img{width:min(65%,360px)}.brand-symbol__copy p{font-size:17px;line-height:1.6;max-width:670px}.principles__head{margin:32px 0 55px}.principles__grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.principles__grid article{padding:28px;min-height:235px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.principles__grid span{font-size:9px;font-weight:900;color:var(--red);letter-spacing:.14em}.principles__grid p{font-size:16px;line-height:1.55;margin-top:55px}.about-close{display:grid;grid-template-columns:.55fr 1.45fr;gap:50px;align-items:end}.about-close>img{width:min(310px,75%)}.about-close h2{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(58px,8vw,125px);line-height:.82;margin:0 0 35px;text-transform:uppercase}
/* PORTFOLIO */
.portfolio-feature{display:block;margin:0 var(--pad) clamp(42px,5vw,72px);overflow:hidden;border:1px solid var(--line);transition:transform .5s var(--ease),border-color .3s}.portfolio-feature:hover{transform:translateY(-6px);border-color:var(--red)}.portfolio-feature img{width:100%;height:auto}
.portfolio-hero__grid{display:grid;grid-template-columns:1.2fr .8fr;gap:60px;align-items:end;margin-top:36px}.portfolio-hero p{font-size:18px;line-height:1.5;max-width:520px;margin:0}.work-grid{padding:0 var(--pad) clamp(90px,9vw,140px);display:grid;grid-template-columns:repeat(3,1fr)}.work-card{min-height:470px;padding:26px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;position:relative}.work-card:first-child{border-left:1px solid var(--line)}.work-card__meta{display:flex;justify-content:space-between;font-size:9px;letter-spacing:.13em}.work-card__title{margin-top:auto}.work-card__title h2{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(48px,5.5vw,84px);line-height:.86;margin:0;text-transform:uppercase}.work-card__title>span{display:inline-block;margin-top:18px;font-size:9px;font-weight:900;color:var(--red)}.work-card>p{max-width:390px;font-size:14px;line-height:1.5}.work-card--active:before{content:"";position:absolute;width:220px;height:220px;background:var(--red);border-radius:50%;right:-120px;top:22%;opacity:.09;transition:transform .8s var(--ease)}.work-card--active:hover:before{transform:scale(1.7)}.work-card--soon{opacity:.56}.portfolio-next{padding:clamp(75px,8vw,120px) var(--pad);display:grid;grid-template-columns:.5fr 1.5fr;gap:60px;align-items:center}.portfolio-next>img{width:min(250px,70%)}.portfolio-next h2{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(50px,6.4vw,100px);line-height:.86;margin:0 0 30px;text-transform:uppercase}
/* CASE */
.case-visual{padding:clamp(46px,6vw,88px) var(--pad)}.case-visual img{width:100%;height:auto;border:1px solid var(--line)}.case-visual--secondary{padding-top:0}
.case-hero__grid{display:grid;grid-template-columns:1.15fr .85fr;gap:60px;align-items:end;margin-top:36px}.case-hero__side{border-left:1px solid var(--line);padding-left:28px}.case-hero__side span{font-size:9px;font-weight:900;color:var(--red);letter-spacing:.14em}.case-hero__side p{font-size:17px;line-height:1.5;max-width:480px}.case-summary__grid{display:grid;grid-template-columns:1.1fr .9fr;gap:70px;align-items:end;margin-top:35px}.case-summary__grid p{font-size:16px;line-height:1.6;max-width:640px}.case-flow{display:flex;flex-wrap:wrap;gap:16px;align-items:center;margin:44px 0 75px;font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(27px,3.8vw,56px);text-transform:uppercase}.case-flow i{font-family:Arial;font-style:normal;color:var(--red);font-size:.55em}.case-services{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.case-services article{padding:26px;min-height:260px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.case-services b{color:var(--red);font-size:9px}.case-services h3{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(34px,3.5vw,54px);margin:65px 0 14px;line-height:.9;font-weight:400;text-transform:uppercase}.case-services p{font-size:14px;line-height:1.5}.case-note{display:flex;justify-content:space-between;gap:60px;align-items:end}.case-note span{font-size:9px;letter-spacing:.14em;color:var(--red)}.case-note h2{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(52px,7vw,108px);margin:18px 0 22px;line-height:.84;text-transform:uppercase}.case-note p{max-width:660px;line-height:1.55;font-size:15px}
/* 404 */
.not-found{min-height:100svh;padding:70px var(--pad);display:flex;flex-direction:column;justify-content:center;align-items:flex-start;gap:28px}.not-found>img{width:120px}.not-found>span{font-size:9px;letter-spacing:.14em}.not-found h1{font-family:Impact,"Arial Narrow",sans-serif;font-size:clamp(60px,9vw,145px);line-height:.83;margin:0;text-transform:uppercase}
/* MOTION */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .75s ease,transform .85s var(--ease)}.reveal.in{opacity:1;transform:none}.split .word{display:inline-block;overflow:hidden;vertical-align:bottom;margin-right:.12em}.split .word>span{display:inline-block;transform:translateY(110%);transition:transform .82s var(--ease)}.split.in .word>span{transform:none}.split .word:nth-child(2)>span{transition-delay:.04s}.split .word:nth-child(3)>span{transition-delay:.08s}.split .word:nth-child(4)>span{transition-delay:.12s}.split .word:nth-child(5)>span{transition-delay:.16s}
@media(max-width:1050px){.header{grid-template-columns:1fr auto}.nav,.header>.cta{display:none}.menu-button{display:block}.hero__stage,.identity__grid,.capabilities__intro,.method__layout,.work-teaser__head,.contact,.page-hero__grid,.about-origin__grid,.brand-symbol__grid,.portfolio-hero__grid,.case-hero__grid,.case-summary__grid{grid-template-columns:1fr}.hero__mark{position:absolute;right:-10vw;width:48vw;opacity:.18}.hero__copy{position:relative;z-index:2}.position{grid-template-columns:1fr}.position__arrow{display:none}.position article{min-height:auto;border-bottom:1px solid var(--line)}.cap{grid-template-columns:.7fr 1.3fr}.cap i{display:none}.meaning__grid,.principles__grid{grid-template-columns:1fr}.meaning article{border-right:0;border-bottom:1px solid var(--line-dark);min-height:auto}.brand-symbol__asset{min-height:380px}.work-grid{grid-template-columns:1fr 1fr}.work-card:nth-child(3){border-left:1px solid var(--line)}.case-services{grid-template-columns:1fr 1fr}.about-close{grid-template-columns:1fr 1fr}}
@media(max-width:680px){:root{--pad:20px;--header:66px}.logo{width:118px}.hero{padding-top:calc(var(--header) + 28px);min-height:93svh}.hero__eyebrow span:last-child,.hero__foot span:last-child{display:none}.hero__stage{min-height:60vh}.hero__title{font-size:clamp(58px,18vw,92px)}.hero__lead{font-size:16px}.hero__mark{width:82vw;right:-42vw}.hero__actions{align-items:flex-start;flex-direction:column}.ticker__track{font-size:25px}.section{padding:72px 20px}.display{font-size:clamp(46px,14vw,74px)}.position{margin-top:55px}.cap{grid-template-columns:1fr;gap:13px;padding:23px 0}.cap>div{justify-content:space-between}.cap p{font-size:13px}.method__layout{gap:45px}.steps li{grid-template-columns:30px 1fr}.steps p{grid-column:2}.work-teaser__card-main{height:330px;flex-direction:column;align-items:flex-start}.work-teaser__card-main img{width:42%}.work-teaser__card-main strong{font-size:18vw}.form{grid-template-columns:1fr}.form .full{grid-column:1}.footer{grid-template-columns:1fr}.footer>p{text-align:left}.footer>div{grid-column:1}.page-hero{padding:calc(var(--header) + 55px) 20px 62px}.page-hero h1,.portfolio-hero h1,.case-hero h1{font-size:clamp(55px,17vw,86px)}.page-hero__aside img{width:135px}.about-origin__grid,.brand-symbol__grid{gap:38px}.meaning__grid{margin-top:28px}.brand-symbol__asset{min-height:300px}.principles__grid article{min-height:auto}.principles__grid p{margin-top:35px}.about-close{grid-template-columns:1fr}.about-close>img{width:140px}.work-grid{grid-template-columns:1fr}.work-card{min-height:390px;border-left:1px solid var(--line)!important}.portfolio-next{grid-template-columns:1fr}.portfolio-next>img{width:130px}.case-flow{font-size:8vw}.case-services{grid-template-columns:1fr}.case-note{flex-direction:column;align-items:flex-start}.case-hero__side{border-left:0;border-top:1px solid var(--line);padding:20px 0 0}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation-duration:.001ms!important;transition-duration:.001ms!important}.reveal{opacity:1;transform:none}.split .word>span{transform:none}}